About US

📜 About Aboutci Beauty

Where stories meet skin—makeup and skincare crafted to tell your unique story, inspired by the power of personal narrative and the beauty of human connection. Our name, a playful twist on "about us," embodies our ethos: beauty isn’t just about how you look—it’s about who you are, where you’ve been, and where you’re going.

📖 Our Inspiration: The Language of Stories

We draw from the world’s most beloved stories, translating characters, settings, and emotions into makeup and skincare:

  • Literary Classics: "Pride & Prejudice" blushes in soft pinks and creams (like Elizabeth Bennet’s quiet confidence), "Wuthering Heights" eyeshadows in deep purples and grays (like the moors of Yorkshire), and "Alice in Wonderland" lip glosses in bold blues and greens (like the Mad Hatter’s tea party)
  • Fairy Tales: "Cinderella" highlighters with shimmering gold finishes (like her glass slipper), "Snow White" lipsticks in red and apple green (like the poisoned apple), and "Little Mermaid" serums with hydrating seaweed (like the ocean where she lived)
  • Real-Life Stories: "Traveler" face masks with ingredients from around the world (matcha from Japan, coconut from Thailand, argan oil from Morocco), "Dreamer" eyeliners in soft pastels (for chasing your goals), and "Survivor" lip balms with healing beeswax (for overcoming challenges)

🧴 Our Craft: Beauty with a Narrative

Every product is designed to be more than just a cosmetic—it’s a piece of your story:

  • Customizable Packaging: Each product comes with a blank "story card" where you can write a memory, a quote, or a goal (like "This lipstick reminds me of my first date" or "I wore this serum on my graduation day")
  • Skin-Friendly Formulas: We use natural, cruelty-free ingredients (no parabens, sulfates, or synthetic fragrances) because your story deserves to be told with products that are kind to your skin. Our "Hydrating Serum" is made with aloe vera, hyaluronic acid, and rose water (perfect for sensitive skin)
  • Community-Driven: We feature real customers’ stories on our website and social media (with their permission), and every purchase comes with a free "Story Starter" card (a prompt to help you share your own story, like "What’s a beauty product that changed your life?")

🤍 Our Vibe: Warmly Authentic

Aboutci beauty is for the person who believes beauty is personal:

  • A teacher gifting our "Literary Classic" eyeshadow palette to a student who loves reading, with a note that says "May your stories be as bold as your makeup"
  • A traveler using our "Traveler" face mask after a long flight, letting the scents of coconut and matcha remind her of her adventures
  • A mom applying our "Survivor" lip balm while telling her child about her own journey, passing on the message that strength is beautiful

We design for moments that matter: first dates, graduation days, or quiet nights at home—because every moment is part of your story.

✨ For You

Whether you’re drawn to the whimsy of our "Fairy Tale" collection (bold colors, playful packaging) or the warmth of "Real-Life Stories" (natural ingredients, meaningful prompts), one truth unites all Aboutci products: they’re made to help you tell your story—loud and proud.

Because the best beauty isn’t about being perfect. It’s about being you—in all your messy, wonderful, story-filled glory.

Tell your story. Wear your truth. 📜🤍